I Build Analytics Systems That Connect Marketing to Revenue

Most marketing reporting stops at leads. I build the models that connect marketing activity to pipeline, forecast accuracy, and executive decision-making.

View My Work

Read My Writing

• Pipeline-centric funnel modeling
• Attribution for long sales cycles
• CAC-to-revenue clarity
• Impactful forecast analytics

• Robust Snowflake modeling
• Python-driven forecasting
• Unified sales & marketing data
• Modern BI architecture

• Lead/account scoring
• Data enrichment workflows
• LLM-powered insights
• Decision support for leaders

Beyond Total Revenue: Why Portfolio Composition Matters More Than You Think

Mar 14, 2026

B2B SaaS Funnel Audit Framework

Mar 1, 2026

Marketing Mix Model (Synthetic Dataset)

Mar 1, 2026

The B2B Attribution Stack I'd Build Today

Mar 1, 2026

What I Learned Building a Marketing Mix Model from Scratch

Mar 1, 2026

Feature Engineering Is the Job. Everything Else Is Execution.

Mar 14, 2026

Why I Chose CatBoost (And What It Taught Me About Generalization)

Mar 14, 2026

Why My Best Model Only Explains 40% of the Variance (And Why That's Fine)

Mar 14, 2026

Connect

Connect

Connect